Pharmatopia: Branding Nature

This piece explores the absurdity of "branding" natural resources through traditional pharmacy jars, specifically made in Talavera de la Reina, reimagined with modern pharmaceutical logos. The artist’s vision is to challenge the commercialization of nature, questioning how natural elements are transformed into commercial products through the lens of branding. By using classic ceramic pots from Talavera, renowned for their artisanal craftsmanship, the work highlights the stark contrast between the authenticity of natural materials and the artificial manipulation of the pharmaceutical industry. The artist invites viewers to reflect on the paradox of commodifying nature, raising questions about the ethical implications of branding resources that were once free and organic.

Technique: White stoneware and glaze
Dimensions: 25x13 cm each pot.
Year: 2016