The Teddy Alphabet

This body of work is an installation that explores the psychological dimensions of memory, learning, and childhood attachment through dissected, reassembled plush toys. Each letter of the alphabet is represented by a familiar plush character from the 70s, 80s, and 90s—objects that many viewers associate with comfort and emotional security. By manipulating these toys, the artist taps into the unconscious connections we form with childhood objects, questioning how we internalize information through repetition and rote learning.

The work highlights the tension between the soothing, repetitive nature of education and the emotional significance of the toys, which symbolize formative experiences. The deconstruction and transformation of these plush toys forces the viewer to confront how childhood attachments shape our cognitive processes and memory.

The Teddy Alphabet is not just about learning—it’s a reflection on how early experiences and emotional bonds continue to influence us as adults. The installation becomes a psychological mirror, revealing the complex ways our childhood memories affect how we process and recall information throughout life.

Technique: Wood structure and fabric.
Dimensions: Each piece enclosed within dimensions of 60 x 50 cm.
Year: 2011